MASHARIQ ALMUSTAQBLE CO. LTD. Saudi                                                                          Sep 2017 –   Present

(The owner of the VR GAMERS brand in Saudi Arabia), (Ongoing projects: LT Arena compact centers/ Jazu Caffe/ Morning pie breakfast concept)

Role: BUSINESS DEVELOPMENT & OPERATION MANAGER

Key Responsibilities:

§   Established a new business division for Entertainment centers, Restaurants, and Coffee shops.

§   Created a new Virtual Reality entertainment brand, one of the first VR F.E.C in the region.

§   Developing and implementing growth strategies, and improving revenue.

§   Evaluating performance and productivity, analyzing accounting and financial data.

§   Researching and identifying growth opportunities, generating reports and presentations.

§   Oversaw hiring of employees, game selection, and new location assessment.

§   Coordinated with various departments for the smooth opening of new units.

§   Developed opening and marketing plans for new projects.

§   Prepared operation manuals and standards for new entertainment projects.

CHUCK E. CHEESE'S F.E.C (Central Region- Eastern Region)                           Sep 2012 – Sep 2017

(The new developer of Chuck E. Cheese’s brand in Saudi Arabia)

Role: Business Development Division “OPENING SUPPORT MANAGER” 

Successfully executed the inaugural launch plan for the initial 9 Chuck E. Cheese's F.E.C. in Saudi Arabia. The sole accredited Manager by CEC Corporate in Canada with an outstanding A+ grade in Operational and New unit Openings.

Key Responsibilities:

§  Collaborated seamlessly with the USA international operation team throughout the opening and training phases, ensuring streamlined processes and meticulous preparation for a successful launch

§  Executed detailed analysis of various project components such as equipment, stainless steel, décor, and furnishings, resulting in substantial cost reduction for each new unit.

§  Exemplified meticulous oversight during equipment testing and commissioning, guaranteeing a seamless transition to unit management and optimum functionality.

§  Played a pivotal role in the new unit selection, evaluating critical factors including visibility, spatial layout, target demographic, area development, competitors, and traffic generators.

§  Insured seamless cross-functional coordination with departments including Purchasing, Logistics, Finance, Development, HR, Government Relations, and suppliers. This contributed to the smooth opening of new units by promptly addressing any pending issues.

§  Review, and enhancement of the new unit opening package, encompassing equipment, small wares, furniture, and décor. Conducted rigorous layout assessments to optimize operational efficiency.

§  Conducted comprehensive interviews to identify and recruit highly qualified personnel, fostering a dedicated and skilled team.

§  Undertook international travel to conduct interviews and recruit exceptional talents, ensuring a high-caliber team for the new establishments

§  Provided unwavering support to the new unit's team, offering guidance during the pre-opening, training, launch, and post-opening phases.

§  Organized pre-training for all new Managers and Assistant Managers ahead of the USA trainer’s arrival, effectively preparing them for a seamless training experience.

§  Developed strategic plans and assigned responsibilities for staff development, facilitating progression to the next promotional level.

§  Collaborated with marketing agencies to evaluate and fine-tune marketing materials and promotions, ensuring optimal resonance with the target audience.

§  Supported the new unit management to optimize food cost and cost of sale control, driving enhanced net profitability and achievement of financial targets.

§  Exhibited a proactive approach in identifying and testing local replacement products, mitigating delays caused by imported item shipments, and reducing costs.

§  Contributed significantly to the development of management and staff teams, instilling a culture of high standards and exceptional hospitality within the operation units.

§  Conducted thorough analysis of reports pertaining to P&L, product mix, sales performance, cost breakdowns, labor expenditures, and other requested metrics, facilitating informed decision-making and continuous improvement.

HERFY RESTAURANTS, Saudi Arabia (Central Region)                         Jul 2009 - Jul 2012

(One of the biggest food companies in Saudi Arabia with a fast-growing plan & 200 branches)

Role: SENIOR AREA MANAGER 

Effectively led multiple successful new openings, consistently surpassing performance Key Performance Indicators (KPIs) across all operational facets. Demonstrated adeptness in achieving sales budgets for the majority of the units. Spearheaded the development, training, and advancement of numerous first-line, second-line, and staff members across diverse locations, contributing to a robust and capable team foundation.

Key Responsibilities:

§  Managed multiple high-volume restaurants, and increased sales and quality.

§  Enhanced the level of standard, Quality, Hospitality, and service in all the area restaurants.

§  Controlled costs through training and cross-changing manpower in multiple areas.

§  Successfully pass all the QA & OA evaluations on all units.

§  Achieved ISO 22000:2005 certification.

HARDEE'S RESTAURANTS, Saudi Arabia (Central Region)                      May 2004 - May 2009

(One of the biggest food companies in Saudi Arabia and the Middle East) 

Role: RESTAURANT MANAGER

Key Responsibilities:

§  Successfully handled high and ultra-high-volume restaurants.

§  Opening manager for the first Hardee’s restaurant at Hail City in KSA.

§  Achieved many high records on international audits (RBP, QA, and different assessments).

§  Part of the opening team of the Krispy Kreme Doughnuts brand in Saudi Arabia in 2008.

§  Achieved high records on internal audits related to Cost control, Profit, Planning, and sales achievements.