POSITION OVERVIEW

SEO & Social Media Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, and any other platform in order to maximize ROI (Return of Investment). You will also be responsible for directly interacting with network users and virtual communities through the employer’s social media accounts to build brand awareness, which in turn, generates results/sales. Therefore, they take charge of a company’s social media platforms, interact with users and post valuable content such as videos, text, and images.

Role and Responsibilities

SEO:

·         Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

·         Track, report, and analyze website analytics and PPC initiatives and campaigns

·         Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

·         Optimize copy and landing pages for search engine marketing

·         Perform ongoing keyword discovery, expansion and optimization

·         Research and implement search engine optimization recommendations

·         Research and analyze competitor advertising links

·         Develop and implement link building strategy

·         Work with the development team to ensure SEO best practices are properly implemented on newly developed code

·         Work with editorial and marketing teams to drive SEO in content creation and content programming.

·         Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

·         Know all the two levels of optimization – on-page optimization and Off-page optimization.

·         Decides on best domain name, Titles, Headings and sub-headings.

·         Analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

·         Optimizing copy and landing pages for search engine optimization

·         Performing ongoing keyword research including discovery and expansion of keyword opportunities

·         Researching and implementing content recommendations for organic SEO success Execute tests.

Social Media:

·         Manage Facebook and Twitter, YouTube, Pinterest and other module content.

·         Monitor and engage in discussions, posts and comments on Facebook, Twitter, YouTube, Pinterest, blogs and other relevant social media communities, including online review sites and forums.

·         Enhance blogging and write engaging content for various audiences

·         Interact with consumer reviews and questions on websites

·         Strategize and implement social media content via Google and YouTube promotional campaign.

·         Analyze and research for improvement to strategy

·         Create new opportunities for enhancing overall social media presence online and engagement with consumers.

Qualifications and Education Requirements

·         3+ years of professional social media experience working within a corporation or advertising agency

·         Must have knowledge of MS Office, social media platforms, Google AdWords

·         Knowledge of social media trends

·         Must be a quick learner.

Desired Skills & Experience

E-Commerce, Business Development Officer, POS Machines, Digital Signage, Digital Signage

cv@atcgulf.com