Key Responsibilities
School-level marketing strategy & planning (in partnership with regional marketing team & school LT)
• Develop the annual marketing plan designed for enrolment growth and retention
• Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks, providing ideas for mitigating those risks.
• Brand management (in partnership with regional marketing team & school LT)
• Ensure brand and key messages are consistently communicated across all marketing communications
• Act as brand guardian across the school to ensure teachers and staff also convey same messaging.
Content marketing (in partnership with Regional Marketing Team and Admissions team)
• Plan the overall content calendar for the school
• Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content
• Develop marketing content, review it for accuracy, arrange signoff, and get it published/promoted across the relevant touchpoints
School Website:
• Ensure all content on the website is up to date and current, and that all pages and features function properly
• Plan & execute new content for the website, taking into consideration the school’s marketing strategy and plan
• Take a proactive approach in identifying ways to improve the school website and landing pages, working with the regional marketing team for improvements
Social Media Marketing & Community Management:
• Proactively manage and lead the School’s presence on the main social media platforms
• Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
• Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
• Continuously monitor comments and messages, promptly responding as per community management guidelines
• Report on performance with recommendations for improvement
Email/CRM (in partnership with Admissions & Regional Marketing Team)
• Plan, design, review and dispatch emails to prospective parents
• Review performance of emails to be sure they are well received & report to school LT
• Events: Promote & deliver events to recruit new parents or retain existing ones
• Internal comms & PR: Support on an as-needed basis, in partnership with the Regional Marketing Team and the school SLT.
• Offline marketing collateral planning: Environmental branding, OOH placements, giveaways, etc
• Word Of Mouth marketing:
• Gather positive stories & testimonials; Promoting the key stories
• Google reviews planning, execution, management of Negative/Positive comments
